CRISPERS x KICKSBYSHEA Custom Kicks Contest (the “Contest”)

PROMOTION PERIOD AND SPONSORS. The “Crispers x KICKSBYSHEA Custom Kicks Contest” (the “Promotion”) is sponsored by Mondelez Canada Inc. (the “Sponsor”) and is administered by LPi Communications Group Inc. and Elite Digital Inc. (collectively, the “Administrators”, and together with the Sponsor, the “Contest Parties”). The Promotion begins on September 7, 2026, at 12:00:00 a.m. Eastern Time (“ET”) and ends on December 31, 2026, at 11:59:59 p.m. ET (the “Promotion Period”). The clock used by the Contest Parties to compute Entries (as defined below) will be the official clock to determine the date and time of receipt of entries.

ELIGIBILITY. The Promotion is only open to legal residents of Canada, who have reached the age of majority in their province/territory of residence at the time of entry. The following persons are not eligible to participate or win a Prize (as such term is defined below): officers, directors, employees, agents and/or representatives of the Contest Parties or KICKSBYSHEA, advertising agencies, licensees, franchisees, partners, retailers, distributors, Prize suppliers and/or any other party related to the Promotion. Any member of the immediate family (parents, siblings, spouses, children, and partners of the persons mentioned in this section), or any person living with them in the same residence (whether or not a member of their immediate family), are not eligible to participate or win a Prize. The Promotion is void where prohibited by law. Entrants must have a valid email address at the time of entry and throughout the Promotion Period and prize claim process.

AGREEMENT TO BE LEGALLY BOUND. By participating in this Promotion, each entrant agrees to be bound by these Contest Rules and all decisions of the Contest Parties, which are final in all respects. Participation in the Promotion is subject to the terms of the Contest Sponsor's Privacy Policy, https://www.mondelezinternational.com/Canada/Privacy-Policy/. Any personal information collected in connection with the Promotion will be used and disclosed by the Contest Parties and their authorized agents only for the purposes of administering the Promotion, prize fulfillment, and otherwise in accordance with these Rules and the Contest Sponsor's applicable privacy policy.

HOW TO ENTER THE PROMOTION. There is no purchase necessary to enter the Promotion. To enter, follow the steps set out below:
During the Promotion Period, scan the Promotion QR code found in participating materials or visit www.CrispersCustomKicks.ca, complete the online entry form by providing all required information, and submit your design concept in the format requested on the Website. If all required steps are completed and the entrant is otherwise eligible, the entrant will receive one (1) entry into the Promotion (an “Entry”).(i) Regular wireless data and carrier charges may apply. Entrants should consult their wireless service provider's pricing plan for details. You agree to incur any and all charges demanded by your wireless carrier. The device that is used must be capable of scanning a QR code. Entrants should check their device's features to see if they have that capability and check the device manual for specific use instructions. Entry via QR Code may be limited and may not be available through all wireless carriers or on all handsets. Carriers vary by region.(ii) There is a limit of one (1) Entry per person per day (for the purpose of these Rules, a “day” is defined as 12:00:00 a.m. ET to 11:59:59 p.m. ET) during the Promotion Period. Multiple participants are not permitted to share the same mobile number or email address or device. Any attempt by any participant to obtain more than one Entry per person per day by using multiple/different mobile numbers, email addresses, devices, identities, registrations or logins, or any other methods will void that participant's entries and that participant may be disqualified from the Promotion. Any use of robotic, repetitive, automatic, programmed, or similar entry methods or agents (including, but not limited to, Promotion entry services) will void all entries by that entrant. In the event of a dispute regarding the identity of an entrant, the authorized account holder of the email address submitted at the time of entry will be deemed to be the entrant. Each potential winner may be required to provide proof that he or she is the authorized account holder of the email address associated with the selected Entry. Personal information submitted will be used for the purpose of administering the Promotion. All Entry materials submitted in connection with the Promotion, including any design concepts, must comply with these Rules and any submission requirements posted on the Website. Entry materials must not be unlawful, offensive, misleading, or infringe the rights of any third party. The Contest Parties reserve the right, in their sole discretion, to reject, edit, adapt, or decline to use any Entry materials that do not comply with these Rules.

PRIZES. There are a total of twenty-five (25) prizes available to be won (each, a “Prize”). Each Prize consists of one (1) custom pair of shoes created by Shea Coughlan of KICKSBYSHEA, inspired by the winner's submitted design concept, with an approximate retail value of CAD $2,900.00. For greater certainty, the final Prize design is subject to review and approval by the Contest Sponsor and KICKSBYSHEA, compliance with these Rules, artistic interpretation, technical feasibility, and availability of the base shoe model and size at the time of fulfillment. Prize fulfillment is subject to availability of the base shoe model and size at the time of fulfillment. Base shoes are expected to be available only in sizes 6 through 14, subject to change. If a winner's requested size is unavailable, the Contest Sponsor may, in its sole discretion, offer an alternate available size, or a substitute prize of equal or greater value, including a cash prize. The Contest Sponsor and KICKSBYSHEA reserve the right, in their sole discretion, to reject, edit, adapt, or decline to reproduce any submitted design concept that they determine, acting reasonably, is unsuitable, offensive, unlawful, unsafe, technically infeasible, inconsistent with the Contest Sponsor's brand standards, or infringes or may infringe the rights of any third party. Due to the custom and hand-painted nature of each Prize, the finished shoes may vary from the winner's submitted design concept, any online preview, mockup, rendering, or promotional depiction. Variations in colour, placement, finish, materials, and detail are inherent in the artistic process and will not constitute a defect. The Contest Parties make no representations or warranties regarding the durability, merchantability, fitness, condition, or performance of the custom artwork or any materials used in connection with a Prize. Normal wear and tear, fading, creasing, scuffing, and variation over time are expected and are not the responsibility of the Contest Parties. Life of bespoke sneakers can be extended by practicing the following care routine: Regular gentle cleaning and avoiding harsh wear. Use shoe trees to maintain shape and help prevent creases. Following instructions of any name brand sneaker or shoe cleaner. Sneaker wipes can help keep shoes clean on the go. Avoid the following as it will cause damage to your shoes: acetone, rubbing alcohol, nail polish remover, excessive scrubbing/pressure. Tumble drying and leaving shoes in direct sunlight are prone to causing damage. Air dry shoes in shade only. Confirmed winners may be required to provide additional information reasonably required for Prize fulfillment, including shipping details, shoe size, and design preferences, within the timeframe specified by the Contest Sponsor or the Administrators. Failure to do so may result in forfeiture of the Prize and selection of an alternate winner, time permitting. Prizes will be shipped only to addresses in Canada and will not be shipped to P.O. boxes. Due to the custom nature of the Prize, fulfillment may take several weeks or months following winner verification. Neither the Contest Sponsor nor the Administrators is responsible for fulfillment delays caused by production constraints, material shortages, shipping delays, or other circumstances beyond their reasonable control. Each Prize and its components must be accepted as awarded and, except as otherwise expressly indicated by the Contest Sponsor, cannot be transferred, substituted, or exchanged, in whole or in part, for another prize or money. The Contest Sponsor, in its sole discretion, reserves the right to: (i) substitute all or any portion of the Prizes with another prize or portion thereof of equal or greater value; (ii) limit the number of Prizes awarded to the same person, email address, or physical address; and (iii) modify the Prizes, associated quantities and award schedule at any time during the Promotion. Under no circumstances will the Contest Parties be responsible for awarding and/or redeeming any items in excess of the Prizes described herein and their respective quantities as listed above. Prizes may be different than described in the Promotion's promotional materials. Each Prize may also be subject to additional terms and conditions.

ODDS. The odds of winning a Prize depend on the total number of eligible Entries received during the Promotion Period in accordance with these Rules.

SELECTION AND NOTIFICATION OF POTENTIAL WINNERS. A random draw for the Prizes will be conducted on or about January 4, 2027 at 1:00 p.m. ET in Toronto, Ontario at the offices of the Administrators (the “Prize Draw Date”) from among all eligible Entries received during the Promotion Period in accordance with these Rules to select twenty-five (25) potential winners. The Administrators will contact each selected entrant by email using the email address submitted at the time of entry. If a selected entrant cannot be contacted by email, if the prize notification email is returned as undeliverable, if the selected entrant fails to respond to the prize notification email within three (3) business days of the first notification attempt, if the selected entrant is found not to be eligible, if the selected entrant fails to comply with these Rules, or if the selected entrant otherwise cannot accept the Prize as awarded, then the selected entrant may, in the sole discretion of the Contest Sponsor, be disqualified and forfeit all rights to the Prize, and the Contest Sponsor reserves the right, in its sole discretion and time permitting, to select an alternate eligible entrant by random draw from among the remaining eligible Entries received during the Promotion Period in accordance with these Rules. Selected entrants are solely responsible for monitoring their email account, including inbox, spam, and junk folders, for prize notification communications. All unclaimed Prizes are considered forfeited and remain the property of the Contest Sponsor.

PRIZE CLAIM CONDITIONS. To be declared a confirmed winner and be awarded a Prize, each selected entrant must: (i) respond to the prize notification email within three (3) business days of the first notification attempt; (ii) correctly answer, without assistance of any kind, a time-limited mathematical skill-testing question contained in the Declaration and Release Form to be provided by email; (iii) complete, sign, and return the Declaration and Release Form within three (3) business days of transmission; and (iv) otherwise comply with these Rules. As a condition of being declared a confirmed winner, each selected entrant may also be required to do any or all of the following: (i) provide, upon request, valid government-issued identification or other documentation reasonably satisfactory to the Contest Sponsor or the Administrators for the purpose of verifying age, identity, and eligibility; (ii) provide proof that he or she is the authorized account holder of the email address associated with the selected Entry; and (iii) complete, sign, and return a Declaration and Release Form (the “Release Form”) within the time period specified by the Contest Sponsor or the Administrators. The Release Form (among other things): (i) confirms compliance with these Contest Rules and acceptance of the applicable Prize as awarded without substitution; (ii) releases the Contest Sponsor, the Administrator, their respective affiliated and related companies, the Prize suppliers, advertising and promotional agencies and each of their respective shareholders, directors, officers, employees, agents, dealers, representatives, successors and assigns from any liability in connection with this Promotion, the selected entrant's participation therein and/or the awarding and use/misuse of the Prize or any portion thereof; and (iii) agrees to the publication, reproduction and/or other use of their name, city and province/territory of residence, voice, statements about the Promotion and/or photograph or other likeness, without further notice or compensation, in any publicity or advertisement carried out by the Contest Sponsor and the Administrator in any manner whatsoever, including print, broadcast or the Internet. The Release Form must be received by the Contest Sponsor and/or, as applicable, the Administrator within the time period indicated on the Release Form. The Contest Sponsor, the Administrator, and their respective agents assume no responsibility for lost, stolen, delayed, illegible, damaged, misdirected, late, or otherwise void Release Forms. Declining the Prize, failing to correctly answer the mathematical skill-testing question, failing to return the properly executed Release Form within the time period indicated on the Release Form or otherwise failing to comply with these Rules will cause the Prize to be forfeited and a new random draw held in accordance with the process for the applicable Prize, as described above. The Contest Sponsor and the Administrator are not responsible for contacting or forwarding Prizes to winners who leave unclear or incomplete information, for Prize winners unable to travel or participate on the dates indicated for the Prize, or for Prizes lost, misdirected, or delayed while in transit.

LIMITATION OF LIABILITY AND RELEASE. By participating in the Promotion, entrants agree to release and hold harmless the Contest Sponsor, the Administrator, KICKSBYSHEA, and any Prize suppliers and their respective affiliates or related companies, advertising agencies, licensees, franchisees, partners, retailers, distributors and any other interveners related to the Promotion and each of their respective officers, directors, shareholders, employees, agents, representatives, successors and assigns (collectively, the “Releasees”) from any and all claims, cause of action, or liability, including, without limitation, any injury, loss, damage, or expense of any kind to any person, including death, and any loss of or damage to personal or real property due in whole or in part, directly or indirectly, by any reason, including acceptance, possession, use or misuse of the Prize and/or participation in the Promotion. Without limiting the foregoing, the Releasees are not responsible for any claims arising from or related to any submitted design materials, any review, moderation, rejection, editing, adaptation, or use of submitted design materials in accordance with these Rules, or any variation between a submitted design concept or online preview and the final custom Prize delivered. Without limiting the generality of the foregoing, the Releasees shall not be liable for any: (i) incorrect or inaccurate information, whether caused by entrants; or an error related to the programming of the Promotion; (ii) technical failures of any kind, such as in particular, hardware or software errors; faulty computer; any malfunctions, inaccessibility of the Promotion Website in whole or in part for any reason; service interruptions or disconnections of Internet networks, telephone lines; garbled, jumbled or faulty data transmissions; failure of any online transmissions to be sent or received; (iii) unauthorized human intervention at any stage of the Promotion entry process or participation; (iv) technical or human errors which may occur in the administration of the Promotion or in the processing of Entries or other information; or (v) any harm or prejudice suffered by persons, or any material damages resulting from participation in the Promotion or acceptance, use, implementation or misuse of any Prize. If for any reason, it is confirmed that an entrant's Entry was deleted, lost, or otherwise destroyed or corrupted by error, the only remedy, which the entrant is entitled to, is requesting to obtain another Entry to the Promotion, if possible.

GRANT OF RIGHTS. Except where prohibited by law, confirmed winners irrevocably grant to Sponsor, their respective affiliates, agents and licensees, the royalty-free right and permission to unconditionally reproduce, store, transmit, publish, display, use or reuse their name and prize information, as well as any other information or materials arising out of participation in the Promotion for advertising, promotional, commercial, publicity and/or any other purposes (without limitation), in any and all media now or hereafter known, in any language, throughout the world, and in any manner without further review, notice, approval, consideration or compensation. By participating in the Promotion, entrants further release the Contest Parties from any future claims arising out of any use or disclosure of entrants participation consistent with these Rules. By participating, entrants acknowledge and agree that entrants will not now or in the future be paid or compensated in any way for participation or for granting the Contest Parties any of the rights set out in these Contest Rules, whether chosen as a winner or not. Entrants further agree that Sponsors are not obligated to make use of any of the rights granted in these Contest Rules. For greater certainty, the rights granted under this Section include the right of the Contest Parties to use, reproduce, modify, adapt, publish, display, and otherwise use any Entry materials submitted in connection with the Promotion, including any design concepts, for the purposes described in these Rules.

PRIVACY. The Contest Sponsor, the Administrators and/or their authorized agents will collect, use, and disclose the personal information you provide at the time of Entry to the Promotion for the purposes of administering the Promotion and Prize fulfillment. Winners consent to the use by the Contest Sponsor and Administrator of their names, photographs, cities, voices, images and/or statements, related to their Prize for publicity purposes in any manner or media including the Internet, at any time, in perpetuity, without compensation or notice. The opportunity to receive other communications about the Contest Sponsor' products, promotions and other promotional offers may be provided by the Contest Sponsor. Please refer to the Contest Sponsor's privacy policies for more information about how they manage your personal information: https://www.mondelezinternational.com/Canada/Privacy-Policy/.

RIGHT TO MODIFY / SUSPEND / TERMINATE. The Contest Sponsor reserves the right to cancel, suspend, or modify the Promotion, in all or in parts, or entrants' eligibility for any reason, including without limitation in the event of any printing, administrative error, virus, bug, unauthorized human intervention, tampering, fraud, equipment failure, security breaches or other causes which corrupt or affect the administration, security, fairness or proper conduct of the Promotion.

GENERAL CONDITIONS. The Contest Parties reserve the right, in their sole discretion, to disqualify from this Promotion any person that the Contest Parties reasonably believe has tampered or attempted to tamper with the entry process, the operation of the Promotion or the Promotion Website, who does not comply with these Contest Rules or acts in a manner that goes against the spirit of the Promotion or adversely or with the intent to disturb, insult, threaten, intimidate or harass any other person. ANY ATTEMPT BY AN ENTRANT OR ANY OTHER PERSON TO DELIBERATELY DAMAGE THE PROMOTION PLATFORM (OR A WEBSITE LINKED THERETO) OR TO UNDERMINE THE LEGITIMATE OPERATION OF THE PROMOTION IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND, SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSORS AND THE ADMINISTRATOR RESERVE THE RIGHT TO SEEK DAMAGES FROM SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW. All decisions rendered by the Contest Parties regarding any aspects of the Promotion are final. The Promotion is subject to all applicable federal, provincial/territorial, and municipal laws. These Contest Rules shall be governed by and construed in accordance with the laws of the province of Ontario, and the laws of Canada, as applicable therein, without reference to its conflicts of laws principles. Any and all disputes, claims, and causes of action arising out of or connected with these Contest Rules shall be resolved individually, and exclusively by the courts in Toronto, Ontario. The invalidity or unenforceability of any provision of these Rules shall not affect the validity or enforceability of any other provision contained herein. If any provision of these Contest Rules is determined to be invalid or otherwise unenforceable, then the Contest Rules shall be construed in accordance with their terms as if the invalid or unenforceable provision was not contained therein. The paragraph headings are used for reference purposes only and shall not affect the interpretation of the Contest Rules.

PROMOTION CONTACT INFORMATION. For further Promotion details or inquiries contact a promotional representative at:Crispers x KICKSBYSHEA Custom Kicks Contest
c/o: LPi Group
Suite 100, 5440 1st St. SW,
Calgary AB,
T2H 0C8
Attention: Promotion Entries